About the Authors


Eugene Carr

Eugene Carr, founder and Chief Innovation Officer for Patron Technology, is an entrepreneur who has been a visionary in bringing Internet-based technology solutions to arts and cultural organizations since the early days of the consumer web. Gene’s first technology company in 1995 was the groundbreaking national arts listing site Culturefinder.com, funded by AOL Ventures and Comcast. He has also worked in arts management, serving as the Executive Director of the American Symphony Orchestra and Concordia Orchestras, and prior to that, he worked in management positions at American Express. Eugene then became a co-founder and the CEO of Patron Technology. He is also the co-chairman of LaunchU, an alumni-lead program he initiated for entrepreneurship at Oberlin College as a member of the President’s Advisory Board.

Eugene Carr is a co-author of Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century which describes how CRM would change the way arts organizations build relationships with ticket buyer and donors. He also wrote three books on e-marketing: Wired for Culture: How Email is Revolutionizing Arts MarketingSign-Up for Culture: The Arts Marketer’s Guide to Building an Effective Email List, and Web Sites for Culture: Essential Principles for Great Arts Web Sites.


Michelle Paul

Michelle Paul, Managing Director of PatronManager, has been in charge of building, running, and improving PatronManager since its conceptualization and launch. As Managing Director she oversees the entire operation; as the Director of Product Development (her role when she co-wrote this book), she worked closely with the client base to come up with new features and help them get the most out of the system.

A close observer of social media trends, Michelle has been giving seminars on the topic since 2008, including sessions at Dreamforce, INTIX, Arts Reach, and NAMP, as well as multi-city seminar tours in support of Breaking the Fifth Wall in the U.S. and in Spain.

Michelle spent three years on the board of ELNYA (Emerging Leaders of New York Arts), a professional development group for arts administrators in their 20s and 30s. She holds a B.A. in Classics from Wesleyan University, but spends much more time dealing with apex code exceptions than translating ancient Greek, these days.



PatronManager is a powerful CRM platform that helps arts organizations sell more tickets, raise more money, and cultivate stronger bonds with their audiences. PatronManager’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions, built entirely on the world’s most advanced cloud-based CRM platform—Salesforce.

Since launching in 2010, PatronManager has been the fastest growing platform for arts & culture organizations in the U.S. Over 700 organizations use PatronManager, primarily symphony orchestras, theatres, opera companies, dance companies, university performing arts centers, and museums.

PatronManager, along with a number of other top live-events-focused brands, is a Patron Technology product.


Patron Technology

Patron Technology helps live event organizers create better experiences for ticket buyers and deeper relationship with sponsors through a complete, data-driven event technology solution. Event organizers of different sizes and across different segments use Patron Technology for ticketing, marketing, fan engagement, CRM, logistics, data management, and more.