Presented by the Cambridge Arts Council and Arts Boston
Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century
Tuesday, September 20, 2011
9:00 AM: Registration, coffee, bagels
9:30 - 11:30 AM: Session
Presenters: Eugene Carr & Michelle Paul
Location: Cambridge City Hall Annex, 344 Broadway, Cambridge, MA
SESSION REGISTRATION IS FULL
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What if you could "Break the Fifth Wall" and reconnect with your patrons beyond your venue, using technology to become a part of their day-to-day lives?
Join co-authors Eugene Carr (CEO) and Michelle Paul (Product Manager) from Patron Technology, for an introduction to their recently published book, Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. They will present results from the company's nationwide survey of online arts patron behavior, and talk about how to transform your organization's audience-development efforts using e-mail marketing, website design, social media, and CRM, as well as ponder the future direction of technology and how it will impact arts marketing.
Join co-authors Eugene Carr (CEO) and Michelle Paul (Product Manager) from Patron Technology, for an introduction to their recently published book, Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. They will present results from the company's nationwide survey of online arts patron behavior, and talk about how to transform your organization's audience-development efforts using e-mail marketing, website design, social media, and CRM, as well as ponder the future direction of technology and how it will impact arts marketing.
